Best Practices The CRM process is flawed. Here is why. Find out how to gain more insights and deliver better experiences with a unified CRM. 11 Dec 2021 Share Best Practices How marketers can work more effectively with sales Here are a few ways marketers can work with sales teams to achieve better alignment and exceed revenue goals. 03 Dec 2021 Share Marketing How to do a competitive market analysis Here are a few tips and a template to do competitive marketing analysis. 08 Jun 2021 Share Sales How does sales qualification work? Learn about sales qualification, why it’s important, and how to qualify leads. 18 May 2021 Share Sales 5 steps to build a sales process that mirrors the buyer journey Tips & best practices for improving your sales process 15 Apr 2021 Share Data & Reporting What is a customer data platform? Learn the basics, benefits, & uses of a customer data platform 18 Feb 2021 Share Marketing The future of demand generation Learn how to build a scalable demand gen program that delivers results 05 Jan 2021 Share Business & tech Why your CRM should serve your whole organization, not just sales Top 5 reasons you need a unified CRM to build lasting customer relationships 19 Nov 2020 Share Business & tech Marketing’s role in building a customer-centric company Insightly CEO on how leadership, technology & strategy shape marketing today 10 Nov 2020 Share Marketing What is an integrated campaign? Best practices for planning & running an integrated B2B campaign 03 Nov 2020 Share Marketing Account-based marketing: How to drive success with a unified CRM Here are 8 best practices to help you maximize ROI of account-based marketing. 27 Oct 2020 Share Marketing What is account-based marketing (ABM)? A beginner’s guide Learn the basics & benefits of account-based marketing 21 Oct 2020 Share Sales 6 workflow automation best practices to streamline sales pipeline See how workflow automation can empower your sales reps to close more deals. 22 Sep 2020 Share Customer 3 reasons your legacy CRM is slowing down growth Get tips on how to use CRM technology to course correct & accelerate growth 01 Sep 2020 Share Sales 4 questions to ask when evaluating CRMs for a midsize business Asking the right questions will help you to find the right CRM for your business 25 Aug 2020 Share Sales 4 common CRM assumptions & how to tackle them Learn how to use data & real-world evidence to make objective CRM decisions 18 Aug 2020 Share Sales Traditional vs. predictive lead scoring Which one should you use in your business? 13 Aug 2020 Share Sales Restarting the customer journey Insightly CMO Tony Kavanagh on how to reset your customer journey 28 Jul 2020 Share Marketing 12 tips to generate qualified leads from a sales webinar Here’s how to strategically plan, execute, and follow up on your webinars. 14 Apr 2020 Share Sales How to use CRM to manage remote work & keep up the sales pace Tips to keep your team accountable, motivated, & productive 19 Mar 2020 Share Sales 4 key steps for sales and marketing integration Learn how to identify & overcome roadblocks to sales & marketing alignment 09 Oct 2019 Share Marketing The state of marketing: a snapshot Insightly customer survey 2019 10 Sep 2019 Share Sales How to operationalize sales and marketing alignment How to achieve sales and marketing alignment with cross-functional teams 04 Apr 2019 Share Sales Sales and marketing leadership alignment How to develop shared objectives, methods, and metrics and gain buy-in 27 Mar 2019 Share Sales 3 ways to use data for sales and marketing alignment Align your teams with data and shared, measurable KPIs. 13 Mar 2019 Share Sales Sales Blitz: Align Your Sales and Marketing Teams What is a sales blitz? How to run a successful sales blitz? 05 Mar 2019 Share Sales What is sales and marketing alignment? Sales and marketing alignment: people, processes, and systems. 21 Feb 2019 Share Sales 9 back office inefficiencies worth automating Always be thinking about how to do things better 08 May 2018 Share Sales 10 outside-the-box ways to use project pipelines As a project advances in stages, Insightly can auto-assign tasks to individuals 29 Nov 2017 Share Customer Putting the relationship back into CRM The relationship part of CRM also needs to address what happens after the sale 05 Oct 2017 Share Customer How to measure customer relationships with a CRM The right metrics will help you determine the strength of your customer relationships 10 Aug 2017 Share Experience the Insightly platform for yourself Request a demo