Marketing How to use behavioral signals in marketing campaigns Win when you segment your lists based on actions. 01 Apr 2022 Share Marketing A 5-minute guide to drip marketing A review of drip campaigns, ways to use them, and how they benefit a business. 30 Mar 2021 Share Marketing How to automate customer journeys Here are four marketing automation tips 09 Mar 2021 Share Data & Reporting 3 ways to use CRM data in building customer journeys Get essential tips on customer journey mapping 26 Feb 2021 Share Marketing How to measure marketing ROI Learn how to calculate marketing return on investment for the short & long term. 05 Feb 2021 Share Marketing What is multivariate testing? When & why you should use it Get the tips & learn how multivariate testing is different from A/B testing 02 Dec 2020 Share Marketing A/B testing: How to identify the most effective marketing tactics Learn the basics & benefits of A/B testing 24 Nov 2020 Share Business & tech Marketing’s role in building a customer-centric company Insightly CEO on how leadership, technology & strategy shape marketing today 10 Nov 2020 Share Marketing New: easily plan, create, test, & track marketing campaigns Introducing new Insightly Marketing features in Q3 2020 product release 01 Oct 2020 Share Sales Traditional vs. predictive lead scoring Which one should you use in your business? 13 Aug 2020 Share Business & tech What is workflow automation? Learn the basics & benefits of workflow automation 16 Jul 2020 Share Business & tech Does your business need both CRM & marketing automation? Learn how to maximize the value of your sales & marketing tech stack 02 Jul 2020 Share Marketing Lead generation vs. customer retention Which is more important? 28 May 2020 Share Marketing 12 tips to generate qualified leads from a sales webinar Here’s how to strategically plan, execute, and follow up on your webinars. 14 Apr 2020 Share Customer Top 10 benefits of a unified CRM Here’s our list along with tips on selecting a unified CRM for your business. 26 Mar 2020 Share Marketing Why use marketing automation? Let’s take a closer look at marketing automation benefits. 05 Mar 2020 Share Marketing The evolving role of the CMO Why tomorrow’s marketers are today’s investment bankers 19 Dec 2019 Share Marketing 3 ways to grow email engagement with marketing automation Tips & best practices from Insightly’s Senior Digital Marketing Manager 31 Oct 2019 Share Marketing Insightly Marketing: From idea to product launch Lessons from the creation journey & becoming our own first customer (part 1) 03 Oct 2019 Share Marketing How to select a marketing automation system: Here’s a checklist Here’s a checklist to help you make the right decision 25 Sep 2019 Share Company News Introducing Insightly Marketing Product features & capabilities 12 Sep 2019 Share Marketing Step-by-step guide to launching digital marketing (part 3) Get tips on how to successfully implement a digital marketing plan. 27 Aug 2019 Share Marketing Step-by-step guide to launching digital marketing (part 2) Learn how to prepare for a successful launch. 22 Aug 2019 Share Marketing Step-by-step guide to launching digital marketing Let’s explore the first two steps in building a digital marketing plan. 19 Aug 2019 Share Marketing The seven keys to marketing automation success Insightly CMO Tony Kavanagh shares tips for successful marketing automation. 08 Aug 2019 Share Experience the Insightly platform for yourself Request a demo