Best Practices 5 Ways To Improve Customer Focus Examine your products/services from the customer’s viewpoint. Take a few steps on your own customer journey. 25 Feb 2022 Share Service & Support 5 essential customer engagement metrics and KPIs Which user engagement metrics matter most for your business? Learn which KPIs you’ll need to focus on for success. 02 Feb 2022 Share Marketing Why you should align marketing and customer success teams The guide to building marketing and customer success alignment 13 May 2021 Share Data & Reporting How to make the most out of buyer intent data Learn the basics of buyer intent data, its uses, and benefits for your business 11 May 2021 Share Marketing A 5-minute guide to drip marketing A review of drip campaigns, ways to use them, and how they benefit a business. 30 Mar 2021 Share Marketing How to automate customer journeys Here are four marketing automation tips 09 Mar 2021 Share Data & Reporting 3 ways to use CRM data in building customer journeys Get essential tips on customer journey mapping 26 Feb 2021 Share Marketing What is an integrated campaign? Best practices for planning & running an integrated B2B campaign 03 Nov 2020 Share Marketing What is account-based marketing (ABM)? A beginner’s guide Learn the basics & benefits of account-based marketing 21 Oct 2020 Share Sales How to find the right decision-makers for B2B sales outreach Here are a few tips & best practices 09 Jul 2020 Share Marketing How to use buyer enablement to win more customers Gartner insights & tips on developing effective buyer enablement content 25 Jun 2020 Share Customer How to improve customer experiences using data analytics Here are 8 ways to get you started 16 Jun 2020 Share Customer 5 rules for customer engagement in challenging times Insightly CMO Tony Kavanagh shares his insights 03 Jun 2020 Share Sales Selling while sheltering: how to manage sales & engage customers Insightly VP of Sales Mark Ripley shares a few best practices 30 Apr 2020 Share Marketing Why use marketing automation? Let’s take a closer look at marketing automation benefits. 05 Mar 2020 Share Sales The new B2B purchase process Learn the six tasks or “jobs” modern B2B buyers go through, according to Gartner 03 Mar 2020 Share Marketing From personalized to humanized marketing How is humanized marketing different from personalization? How do you humanize a brand? 25 Feb 2020 Share Sales Tips on finding sales-ready leads & planning marketing campaigns Learn how to use marketing automation to grow revenue 16 Jan 2020 Share Sales Why failing to follow up sends the wrong message to prospects Tips for a more efficient lead management process 16 Oct 2019 Share Sales 4 key steps for sales and marketing integration Learn how to identify & overcome roadblocks to sales & marketing alignment 09 Oct 2019 Share Company News Introducing Insightly Marketing Product features & capabilities 12 Sep 2019 Share Marketing Step-by-step guide to launching digital marketing (part 3) Get tips on how to successfully implement a digital marketing plan. 27 Aug 2019 Share Marketing The seven keys to marketing automation success Insightly CMO Tony Kavanagh shares tips for successful marketing automation. 08 Aug 2019 Share Marketing Aligning personas with the buyer journey Here’s a quick guide on defining buyer personas 27 Jun 2019 Share Sales Why you should abandon “funnel vision” Transitioning from “funnel vision” to a customer relationship journey 29 May 2019 Share Sales What does customer journey mean? Let’s take a closer look at customer journey and customer journey mapping. 20 May 2019 Share Sales How to operationalize sales and marketing alignment How to achieve sales and marketing alignment with cross-functional teams 04 Apr 2019 Share Data & Reporting Making the best use of customer data How smart data collection and use help build lasting customer relationships. 30 Jan 2019 Share Customer How to measure customer relationships with a CRM The right metrics will help you determine the strength of your customer relationships 10 Aug 2017 Share Experience the Insightly platform for yourself Request a demo