Online retailer provides 2.5M first responders with exclusive discounted products

Law Enforcement Officers, Firefighters, EMS, and other First Responders— there’s a special kind of person that answers the call to step up and serve their country at the national, state, and/or local level.

GovX believes this audience deserves to be thanked and recognized, so they built an online retail channel offering discounted merchandise and services exclusively for veteran members.

With 2.5 million members and growing, GovX’s existing method of tracking the retailer onboarding process—via spreadsheets—wasn’t cutting it. That’s when Amber Miller, SVP of eCommerce, began researching CRM tools. Given that GovX was a young company aiming to drive profitability, she focused on evaluating the functionality versus the total cost of various CRMs.

Ultimately, Amber and the GovX team decided Insightly was the best-suited tool, based on Insightly’s flexibility and customization features. They knew that as the company grew their needs would change, so they wanted a system that could be easily tailored as needed.

“I’ve done large, complex CRM implementations before that forced decisions early on that eventually we felt stuck with a solution that didn’t work. Insightly had the flexibility to change with us as we grew.”

No IT help required for setup and rollout

“We’re a start-up and didn’t have a lot of resources, so we needed the CRM to be something our managers could implement themselves. We did not want a third-party consulting agency

Insightly had the flexibility to change with us as we grew.

to do a big implementation that was out of our budget”, said Amber.

Amber and the GovX team use Insightly primarily to manage brand acquisitions. As new brands express interest in being featured on GovX, all the steps from importing SKUs, images, descriptions, and categories to setting pricing promotions and marketing efforts, are managed through Insightly’s workflow and pipeline capabilities.

“It’s our source of truth for brand partner information. I can see what my team is doing and where brands are at in the process to ensure that the new brands we bring onto the platform have a smooth experience.”

Expanding membership through partnerships

GovX is looking to bring on more brands as they expand their membership through a Veterans Association Canteen Service partnership—potentially reaching nine million veterans. Insightly CRM will be instrumental in facilitating this expansion effort.