Data & Reporting What is a customer data platform? Learn the basics, benefits, & uses of a customer data platform 18 Feb 2021 Share Marketing How to measure marketing ROI Learn how to calculate marketing return on investment for the short & long term. 05 Feb 2021 Share Marketing How to build an attribution model for your business Learn how to make your marketing campaigns laser-focused & close more sales 19 Jan 2021 Share Marketing What is multivariate testing? When & why you should use it Get the tips & learn how multivariate testing is different from A/B testing 02 Dec 2020 Share Marketing A/B testing: How to identify the most effective marketing tactics Learn the basics & benefits of A/B testing 24 Nov 2020 Share Marketing How to launch an integrated campaign Here are key seven steps to running successful integrated campaigns 17 Nov 2020 Share Marketing 7 lead scoring best practices to improve your conversion rate Learn how to improve sales outreach & boost conversion rates with lead scoring 23 Jul 2020 Share Data & Reporting Customer data: everything you need to know Let’s take a deeper look at different types of customer data & how to manage it 16 Apr 2020 Share Marketing Step-by-step guide to launching digital marketing Let’s explore the first two steps in building a digital marketing plan. 19 Aug 2019 Share Experience the Insightly platform for yourself Request a demo